PUBLIC ADVOCACY (PR/PA)

Escalating tensions between governments, civil society organisations, international institutions and multinationals sometimes have significant consequences for public and private companies. As their executives implement growth strategies against the backdrop of increasing market pressure, technological disruption, social criticism and political unpredictability, they need to remain alert to potential negative impacts on their business operations and reputation. It is necessary to constantly evaluate the policy landscape to avoid or minimise any threats. These events increasingly affect the reputation and character of management teams, boards of directors and the company itself in other arenas, such as capital markets, commercial markets and courts.

To achieve the best results and protect the value of their business, clients rely on our advice, taking into account the interests and agendas of their stakeholders.

They turn to us for help with:

Integrated media engagement
Decision-makers and influencers are informed and influenced by different channels: newspapers, magazines, radio, news sites, social media and owned media. We are experienced in developing communication strategies for multiple stakeholder groups across diverse media to ensure that the client’s reputation remains intact by producing and distributing consistent content to reach diverse (and often critical) audiences.

Civic engagement
Policymakers rely on a network of external advisers to make their decisions. NGOs, scientists, politicians and the market sector make up a wide range of opinions and advice. We effectively convey your views and messages to these crucial stakeholders through direct and media communications to build support and create positive momentum for the development of better and more effective policies.

Research and information gathering
For our clients, we conduct research and gather intelligence to help them develop the right arguments and communication messages that lead to concrete results. We can conduct research on public opinion, social media and sentiment analysis, economic studies and political intelligence, and develop content to develop comprehensive research to build alliances, convince doubters and refute opponents’ arguments.