Research Partner
Peter Mulder has over 30 years of experience in market intelligence and stakeholder research, both in corporate research responsibilities (Delta Lloyd Group, ABN AMRO) as in established research agencies (Motivaction, Millward-Brown, SCAN, Intomart-Gfk).
Since 2016 Peter has been working as an independent market researcher, for clients such as Philips TV & Audio, ABN AMRO, Achmea Zilveren Kruis, Booking.com and non-profit organizations, including Hartstichting and Hogeschool van Amsterdam.
The emphasis of his research assignments is mostly on policy-related, strategic issues and B2B target groups.
“It still surprises me to see how many new insights clients can gather with relatively simple research tools such as expert interviews and/or a short, targeted online survey. And, how much better decisions become as a result. Organizations often worry about the costs and – especially – the time it takes to conduct a client or stakeholder survey, although – when well planned and executed – it really doesn’t have to cost a lot of extra time or money.
For example, in the early years of the ‘Tikkie’ payment request app of ABN AMRO, I regularly did research into new functionalities that could potentially be integrated into the app. A traditional research approach as carried out by run-of-the-mill research agencies would have taken weeks at least, if not months. However, I conducted these studies in a matter of days. On Monday morning I received the briefing. Robust market analyses, expert interviews and panels with potential users followed on Tuesday, Wednesday and Thursday. Already on Friday, I reported back all outcomes. Strategic decisions often followed immediately afterwards.
As research partner of Value@Stake, I hope to make more organizations experience this kind of dynamism and determination.”
